About Us


When Jurelli was formed, we asked ourselves how we could give more creative options for custom jewelry. We then built a customizing tool with emoji art at the center of it. We understand that every individual has a tale to tell, a narrative woven with experiences, dreams, and connections. That's why we offer a personalized experience, inviting you to become the designer of your own jewelry.

Based out of the Greater Toronto Area, Canada, we specialize in gold-plated jewelry, a technique that merges the allure of gold with the longevity of sterling silver. With a dedication to quality, we strive for perfection on each necklace, knowing that it will become a symbol of the wearer's unique story.

At Jurelli, we believe that jewelry is not just an accessory; it is an extension of your identity. It is a way to honor your journey, celebrate your triumphs, and hold your loved ones close to your heart. We invite you to embrace the power of self-expression, and more importantly, have fun! Make a piece that will accompany you on your adventures and become a symbol of your unique self.